A New Look and Signage for Foot Locker Stores by Zerdesign

Zerdesign undertook the production and installation of the new interior and exterior signage for Foot Locker stores as part of the brand’s wider store redesign for Fourlis Group.

Foot Locker’s new design identity is brought into the physical retail environment through a comprehensive range of applications, ensuring brand consistency while contributing to a modern and dynamic in-store experience.

New Signage, from Storefront to Interior

Zerdesign’s work includes illuminated signage and 3D illuminated letters across store façades, along with a wide range of interior applications. Lightboxes, illuminated advertising panels, digital prints, graphic applications and custom constructions are integrated throughout the space, highlighting both the Foot Locker identity and the individual brands and products featured in-store.

Particular emphasis is placed on production accuracy and the precise implementation of the design specifications, ensuring that the retail signage becomes an integral part of the architecture and overall visual identity of each store.

Consistent Implementation of the New Retail Identity

From exterior signage and illuminated signs to branded communication points and custom interior applications, every element contributes to a consistent and recognizable visual identity for the new Foot Locker store concept.

The completion of the new signage is a significant retail project where production quality, attention to detail and brand consistency are at the forefront.

We would like to thank Fourlis Group for their trust and collaboration.