JTI: Corporate Rebranding of Headquarters and Factory Facilities

A corporate identity refresh is an important milestone for any organization. Bringing that identity into physical spaces requires consistency, technical precision, and specialized production and installation solutions.

Zerdesign undertook the implementation of corporate signage applications as part of the rebranding of JTI (Japan Tobacco International), covering both the interior spaces of its corporate offices and the exterior areas of its factory facilities.

Large-Scale Corporate Signage

One of the most prominent elements of the project was the installation of the distinctive green JTI logo at the top of the building.

This large-scale application required working at height, careful installation planning, and secure mounting to establish a strong visual presence for the new corporate identity across the building’s exterior.

The main entrance was also updated with a three-dimensional JTI logo and “WELCOME TO XANTHI” signage, creating a recognizable welcoming point for employees and visitors.

Illuminated Signage and Interior Branding

Inside the facilities, the new JTI logo was incorporated through custom constructions and decorative applications designed to reinforce the company’s visual identity.

A standout feature is the three-dimensional JTI sign with halo illumination, creating a striking lighting effect in the reception area by combining the brand’s signature green with subtle white backlighting.

The project also included the installation of the corporate message “Creating fulfilling moments. Creating a better future”, featuring dimensional lettering and the JTI logo on an interior wall.

Each application maintains a consistent visual language while adapting the corporate identity to the specific requirements of different spaces.

A Consistent Corporate Identity Across Every Space

From large-scale rooftop signage to illuminated logos and dimensional lettering inside the facilities, the JTI rebranding project highlights the importance of a cohesive corporate signage strategy.

Zerdesign contributed to the project’s implementation by combining custom constructions, three-dimensional lettering, illuminated signs, and specialized installation techniques.

The result is a consistent and recognizable corporate presence, reflecting JTI’s updated visual identity throughout its facilities.

At Zerdesign, we specialize in corporate rebranding applications, professional signage, and custom constructions, handling projects from production through final installation.

Planning to refresh your corporate identity? Contact Zerdesign and let’s bring your next project to life.