New Brand Identity and Signage for the Mart by Zerdesign

the Mart is one of the largest wholesale companies in Greece and a member of the Sklavenitis Group, serving professionals through its extensive network of wholesale stores.

As part of the chain’s transition from the former Makro corporate identity to the new the Mart brand, Zerdesign undertook the comprehensive transformation of the signage across its points of sale.

The project included the complete replacement of interior signage, adapting every application to the new visual identity and creating a consistent brand presence throughout the stores.

At the same time, Zerdesign carried out the transformation of the external illuminated signage, replacing the previous branding with new signage designed and produced according to the Mart’s updated corporate identity.

From interior applications to prominent exterior illuminated signs, the project required careful planning, production and installation to ensure a cohesive implementation of the new brand identity across the chain.

Through the project, Zerdesign contributed to the transition from Makro to the Mart, translating the new corporate identity into a consistent physical presence across the stores.