{"id":13672,"date":"2026-10-19T09:18:54","date_gmt":"2026-10-19T06:18:54","guid":{"rendered":"https:\/\/zerdesign.gr\/?p=13672"},"modified":"2026-10-19T09:20:37","modified_gmt":"2026-10-19T06:20:37","slug":"jti-corporate-rebranding-of-headquarters-and-factory-facilities","status":"publish","type":"post","link":"https:\/\/zerdesign.gr\/en\/jti-corporate-rebranding-of-headquarters-and-factory-facilities\/","title":{"rendered":"JTI: Corporate Rebranding of Headquarters and Factory Facilities"},"content":{"rendered":"

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JTI: Corporate Rebranding of Headquarters and Factory Facilities<\/h1>\n

A corporate identity refresh is an important milestone for any organization. Bringing that identity into physical spaces requires consistency, technical precision, and specialized production and installation solutions.<\/p>\n

Zerdesign<\/strong> undertook the implementation of corporate signage applications as part of the rebranding of JTI (Japan Tobacco International)<\/strong>, covering both the interior spaces of its corporate offices and the exterior areas of its factory facilities.<\/p>\n

Large-Scale Corporate Signage<\/h2>\n

One of the most prominent elements of the project was the installation of the distinctive green JTI logo at the top of the building.<\/p>\n

This large-scale application required working at height, careful installation planning, and secure mounting to establish a strong visual presence for the new corporate identity across the building’s exterior.<\/p>\n

The main entrance was also updated with a three-dimensional JTI logo and “WELCOME TO XANTHI” signage<\/strong>, creating a recognizable welcoming point for employees and visitors.<\/p>\n

Illuminated Signage and Interior Branding<\/h2>\n

Inside the facilities, the new JTI logo was incorporated through custom constructions and decorative applications designed to reinforce the company’s visual identity.<\/p>\n

A standout feature is the three-dimensional JTI sign with halo illumination<\/strong>, creating a striking lighting effect in the reception area by combining the brand’s signature green with subtle white backlighting.<\/p>\n

The project also included the installation of the corporate message “Creating fulfilling moments. Creating a better future”<\/strong>, featuring dimensional lettering and the JTI logo on an interior wall.<\/p>\n

Each application maintains a consistent visual language while adapting the corporate identity to the specific requirements of different spaces.<\/p>\n

A Consistent Corporate Identity Across Every Space<\/h2>\n

From large-scale rooftop signage to illuminated logos and dimensional lettering inside the facilities, the JTI rebranding project highlights the importance of a cohesive corporate signage strategy.<\/p>\n

Zerdesign<\/strong> contributed to the project’s implementation by combining custom constructions, three-dimensional lettering, illuminated signs, and specialized installation techniques.<\/p>\n

The result is a consistent and recognizable corporate presence, reflecting JTI’s updated visual identity throughout its facilities.<\/p>\n

At Zerdesign, we specialize in corporate rebranding applications, professional signage, and custom constructions, handling projects from production through final installation.<\/strong><\/p>\n

Planning to refresh your corporate identity? Contact Zerdesign and let’s bring your next project to life.<\/strong>[\/vc_column_text]\t\t