Zerdesign Creates Taresso’s Exhibition Stand for the Athens Coffee Festival

Zerdesign undertook the production and installation of Taresso’s exhibition stand for the Athens Coffee Festival, delivering a distinctive custom construction with a strong visual identity and standout presence at the event.

The project included the production of the stand’s individual elements and their complete on-site installation, accurately translating the creative direction into a functional, physical environment for Taresso’s presence at the festival.

From Production to Installation

The production of an exhibition stand requires the coordination of multiple construction applications, precision during manufacturing and careful planning of the final installation.

Zerdesign was responsible for the production of the main structure and the custom-made elements that shaped the Taresso stand, as well as their installation at the Athens Coffee Festival.

The distinctive green structure, large decorative elements, signage and different surface applications came together to create a cohesive result with a strong presence within the event space.

Custom Constructions for Events and Exhibitions

With in-house production capabilities covering custom constructions, professional signage, exhibition stands, promotional stands, digital printing and corporate signage applications, Zerdesign can deliver complex projects for exhibitions, events and brand activations.

Each project requires a different approach, from adapting creative concepts to real-world construction requirements through to production, coordination and final on-site installation.

Turning Ideas into Physical Constructions

For the Taresso project, Zerdesign transformed the creative direction into a complete physical construction, ready to welcome visitors at the Athens Coffee Festival.

From production through to final installation, our goal is to ensure that every element works as part of a cohesive whole and translates the brand’s identity effectively into the physical environment.

We create visibility. Through constructions that stand out.